There are many different forces, innovative technologies and new companies which could potentially play a role in disrupting your industry - so how do you keep an eye on all of them? What about those who do not even appear on your radar screen before it is too late? Or those that spin out of another sector - like the impact on the insurance industry because of changes in the automotive sector?
Although it is impossible to hope to scan everything to be aware of all the disruptive threats or opportunities, some solid analysis of the supply chain and the underlying forces that drive it can help you to understand the "why" of where disruption might occur, if not the "who".
Borrowing a McKinsey-developed framework and adapting it to meet your needs, we are able to work with you to identify areas where you might be at risk or, as importantly, opportunities to be a disruptor yourself.