Weapons of mass disruption
“Disruption” is the buzzword at the moment, whether you are coding in a startup hackathon or attending a board meeting at a FTSE 100 Company.
The concept has been around for a while and started gaining popularity after Clayton Christensen wrote his first book (in 1997): The Innovator’s Dilemma, where he coined the phrase “Disruptive Innovation”. However, the volume and pace of disruption has increased since then, spurred on by new technology.
For the purpose of this article, I define industry disruption as:
“an industry or sector that is undergoing massive change, where the rules of how to best serve customers profitably are being fundamentally rewritten”.
The cause of such disruption generally stems from a new technology. It is however important to note that it is not the technology itself that is inherently disruptive, it is rather the new business models that are enabled by the technology that cause the disruption. For instance, the underlying technology platform of Uber is not disruptive per se, it is how the platform is used to recruit and match drivers with passengers that make it disruptive.